The four-hour live experience will take place at Coca-Cola Arena on April 24, 2027, with pre-sale registration opening on August 26 at 9 am GST.
Dubai: Tony Robbins is bringing his BREAKTHROUGH live experience to the UAE for the first time, with the event scheduled at Coca-Cola Arena on April 24, 2027.
Pre-sale registration opens on Wednesday, August 26, at 9 am GST through the arena’s official website.
The Dubai event will also mark the first presentation of the BREAKTHROUGH format in the GCC, with the experience developed specifically for audiences in the Middle East.
What is BREAKTHROUGH?
BREAKTHROUGH is a four-hour live arena experience focused on leadership, business growth and personal performance.
The programme combines storytelling, strategic frameworks, live coaching and audience exercises. Robbins is expected to work directly with attendees, challenging them to reconsider how they make decisions, set standards and approach both business and personal life.
The experience will also feature large-scale visuals, music and guided exercises.
The event is presented by Locker Room Events and is aimed particularly at C-suite leaders, founders, entrepreneurs, executives, investors, high-net-worth individuals, and financial and real estate decision-makers.
Robbins describes the philosophy behind the experience simply: “Your breakthrough begins the moment you decide.”
Who is Tony Robbins?
Tony Robbins is a bestselling author, entrepreneur and philanthropist who has spent more than four decades working with business leaders, entrepreneurs and organisations around the world.
More than 100 million people across 195 countries have attended his events, coaching programmes or digital platforms, according to his profile.
His books include Money: Master the Game, Unshakeable and Life Force.
Robbins also chairs a holding company spanning more than 110 privately held businesses, which collectively generate more than $9 billion in annual revenue, according to event organisers.
His past clients and collaborators have included Serena Williams, Andre Agassi, the 2022 NBA champion Golden State Warriors and Salesforce founder Marc Benioff.
Tony Robbins Dubai tickets
A limited number of Royal and VIP packages will be available during the pre-sale. These packages include premium seating, priority entry, exclusive merchandise, founding-attendee recognition and a meet-and-greet photograph with Robbins.
General ticket categories announced so far are:
- Bronze: Dh999
- Silver: Dh2,499
- Gold: Dh4,999
Pre-sale registration: August 26, 2026, at 9am GST
Event: BREAKTHROUGH with Tony Robbins
Date: April 24, 2027
Venue: Coca-Cola Arena, Dubai
Source: Gulf News
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BREAKTHROUGH is a four-hour immersive arena experience built around leadership, business growth and personal performance.
