More than $3 billion in trading volume highlights growing investor interest in tokenized access to U.S. stocks
Binance has announced that its stock trading platform has surpassed $1 billion in assets under management (AUM) within 30 days of launch, marking a significant milestone for the company’s expansion beyond digital assets.
The service, which went live on June 1, 2026, has also generated more than $3 billion in total trading volume, reflecting growing global demand for simplified access to U.S. equities and exchange-traded funds (ETFs).
Integrated directly into the Binance app, the platform enables users to invest in more than 7,000 U.S. stocks and ETFs using stablecoins while managing their equity and cryptocurrency holdings from a single account.
Strong early adoption across global markets
Binance reported several key performance indicators from the platform’s first month of operation.
Assets under management exceeded $1 billion within 30 days, while average daily inflows reached $42 million. Since launch, total trading volume has surpassed $3 billion.
The platform has also attracted strong participation from new users. According to Binance, one in seven visitors to its stock trading page created an account, and nearly 90 percent of those new users completed at least one trade.
The company added that approximately 73 percent of users came from emerging markets, highlighting demand from regions where access to traditional brokerage services has often been limited.
Fractional investing broadens market access
One of the platform’s defining features is its support for fractional investing.
Users can purchase portions of U.S. stocks with investments starting from as little as $5, removing the need to buy full shares of higher-priced companies.
Fractional trades accounted for an average of 35 percent of total equity trading volume. At one point, they represented 72 percent of daily trading activity before stabilising at around 20 percent, indicating sustained interest among retail investors seeking affordable market access.
By allowing investments through stablecoins and BNB without requiring a traditional brokerage account, Binance aims to reduce barriers that have historically limited participation in global equity markets.
Technology stocks dominate investor interest
Early trading activity suggests investors are concentrating their portfolios in technology companies.
According to Binance, approximately 71 percent of equity holdings are allocated to the technology sector, with 48 percent of those investments directed toward semiconductor companies.
The technology sector has generated roughly 23 times more trading volume than other industries, reflecting strong investor interest in artificial intelligence and semiconductor-related businesses.
Binance also reported that nearly 740 of the more than 7,000 available stocks and ETFs have already been traded, indicating diversified participation rather than concentration in only a handful of companies.
Expanding access to global equity markets
Binance believes the platform addresses a longstanding gap in international investing.
According to Binance Research, only around 11 percent of adults worldwide currently hold a brokerage account. Although U.S. equities account for approximately half of global stock market capitalisation, international participation remains relatively limited, particularly in emerging markets.
By integrating stock investing into a platform already used by millions of cryptocurrency investors, Binance aims to make global equity markets more accessible to users who previously faced regulatory, geographic, or financial barriers.
Commenting on the milestone, Shunyet Jan, Head of Exchange and Trading at Binance, said the rapid growth demonstrates long-standing global demand for easier access to U.S. stocks.
Binance projects continued growth
Looking ahead, Binance Research believes crypto-native investment platforms could play an increasingly important role in expanding global equity ownership.
The research team projects that crypto exchanges could channel $2 trillion in additional capital into global stock markets by 2031 while introducing approximately 300 million new investors to equities.
Based on current growth trends, Binance Research also estimates that assets under management on its stock trading platform could exceed $10 billion by the end of 2026. The company noted that this projection reflects current market conditions and should not be interpreted as a guarantee of future performance.
The latest milestone follows another recent achievement for Binance’s tokenised securities offering, bStocks, which reached $100 million in assets under management within two weeks of launch.
Together, the two products reflect Binance’s broader strategy of expanding beyond digital assets and providing users with integrated access to a wider range of global investment opportunities.
Disclaimer: Investments in virtual assets and tokenised products involve market risk. Asset values can rise or fall, and past performance does not guarantee future results. Investors should carefully assess their financial objectives, risk tolerance and seek independent financial advice where appropriate before making investment decisions.
Source: Gulf News
