Imran Khan did not enter real estate through land. He entered through leverage.
As Founder and CEO of PIXL Global and Invespy, he has built a vertically integrated ecosystem spanning marketing, technology, and capital. The strategy is not transactional. It is structural.
From Lead Generation to Billion-Dirham Launches
PIXL Global began in 2019 as a lean, seven-person lead-generation agency with a sharp focus on off-plan real estate marketing. From the start, the thesis was clear: developers needed faster sales velocity, precise branding, and measurable distribution.
Over time, that focus scaled rapidly. Today, PIXL employs nearly 200 professionals and has branded and launched more than 20 billion-dollar projects across the UAE. In 2025 alone, the agency facilitated over 200 project launches, supported more than 100 developer brands, and managed 161 real estate brands simultaneously.
Meanwhile, campaign output expanded in parallel. PIXL generated more than 200 million in social reach and delivered PR value exceeding AED 75 million. Collectively, these campaigns contributed to over AED 60 billion in real estate sales this year.
As scale accelerated, recognition followed. In 2024, Adweek named PIXL the Fastest Growing Agency in the World. The firm also secured multiple International Property Awards and MEPRA Awards.
Ultimately, marketing served as the entry point. Control of distribution became the strategic next move.
Invespy. Rewiring Broker Distribution
Imran Khan identified a structural gap in the market: developers lacked real-time, intelligent distribution tools to efficiently empower broker networks.
To address this, he built Invespy as an AI-powered sales-enablement platform tailored specifically for off-plan inventory. The platform centralizes branded content, automates broker engagement, and delivers real-time data visibility. In simple terms, it increases sales velocity while reducing operational friction.
Moreover, Invespy functions as white-labelled sales infrastructure. Developers maintain full brand control, while brokers gain structured, streamlined access to inventory and marketing assets. As a result, projects achieve measurable acceleration across multiple markets.
Ultimately, this is not software merely layered onto real estate. Instead, it is infrastructure embedded directly within the ecosystem.
Moving Upstream. Capital and Regulation
After establishing scale in marketing and distribution, capital became the next logical step for Imran Khan.
As a result, he co-founded two DFSA-compliant retail real estate development funds based in the Dubai International Financial Centre. Through these funds, he aims to unlock institutional capital for premium residential and commercial projects across the UAE.
In this expanded role, he leads strategic sourcing, oversees due diligence, evaluates risk, and positions multi-billion-dirham portfolios for sustained growth. Consequently, his mandate now extends well beyond marketing into governance, capital structuring, and disciplined allocation.
Over time, this structure has evolved into a self-reinforcing flywheel. Marketing builds awareness. Technology strengthens distribution. Capital accelerates development. Each layer actively fuels the next.
Looking ahead, projected activity across the ecosystem is set to exceed AED 20 billion in 2026, underscoring the scale and ambition of the integrated model.
Strategic Foundation
Imran’s executive education at Harvard Business School and Columbia Business School informs his approach. He blends operational discipline with market agility. Eastern relationship-driven business culture meets Western systems thinking.
His leadership philosophy is integration over fragmentation. Solve for the entire value chain, not isolated functions.
Beyond Property
Imran Khan’s influence extends far beyond sales figures. Instead, he is building the underlying infrastructure that determines how off-plan real estate is marketed, distributed, funded, and governed.
As a result, the transformation is structural rather than cosmetic. Real estate becomes data-enabled. Brokers become digitally empowered. Capital becomes regulated and more accessible. Marketing becomes measurable at scale.
Consequently, the shift is unmistakable: from isolated projects to integrated platforms, from one-off campaigns to connected ecosystems, and ultimately from property transactions to long-term infrastructure.
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