Rising home prices and higher interest rates have made many buyers hesitate. According to Grant Cardone, that hesitation often does more harm than the market itself.
The real estate investor and finance commentator says buyers today are not failing because homes are unavailable. Instead, they are getting stuck in fear, assumptions, and overthinking. In his view, the solution starts with a shift in perspective.
Here are three clear ideas Cardone says every homebuyer should keep in mind.
1. Stop deciding you can’t afford a home too early
Many buyers eliminate themselves before the search even starts. Once they convince themselves they are “priced out,” they stop looking for workable options. That mindset shrinks choices and stalls progress.
Cardone urges buyers to begin with a different assumption. He believes that approaching the market with the expectation of a deal keeps people open to alternatives they might otherwise dismiss.
2. Focus on the deal structure, not just the price tag
Next, Cardone urges buyers to look beyond the sticker price.
Instead of chasing the cheapest listing, he recommends paying attention to how the home is financed. Properties with fully paid mortgages or sellers holding older, low-interest loans can open doors to flexible terms.
In many cases, smart financing can matter more than a slightly lower purchase price.
3. Pick location over perfection
Finally, Cardone points back to a basic rule of real estate. He argues that a modest home in a strong location will outperform a perfect home in a weaker area. Neighbourhoods with steady incomes, established businesses, and lasting demand tend to hold their value better when markets shift.
Buyers can always update interiors later. They cannot change where a property sits.
Taken together, Cardone’s guidance cuts through much of the noise around today’s housing market. Rather than waiting for ideal conditions, he encourages buyers to stay flexible, examine deal structures, and base their decisions on long-term fundamentals. In an uncertain market, he believes clear thinking matters more than caution.
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