Emirates NBD has launched its own branded silver bars, marking a strategic expansion of its physical precious metals platform as investor appetite for hard assets continues to grow.
The move follows the successful rollout of the bank’s branded gold bars last year and reflects a deliberate effort to broaden access to regulated, investment-grade metals for retail and high-net-worth clients. The initiative also reinforces Dubai’s role as a leading bullion and commodities hub in the region.
Four Investment Denominations
The newly introduced silver bars are available in four denominations. 100 grams. 250 grams. 500 grams. 1 kilogram.
This range allows investors to select entry points aligned with their portfolio strategy and liquidity preferences. Smaller denominations cater to first-time or retail investors seeking gradual exposure. Larger bars appeal to high-net-worth individuals and sophisticated investors allocating significant capital into tangible assets.
Each bar is produced to internationally recognized standards and refined to high-purity grades. The Emirates NBD hallmark serves as authentication, offering institutional credibility and traceability. Pricing is directly linked to global silver benchmarks, ensuring transparency and alignment with international markets.
Responding to Market Shifts
The launch comes at a time when global economic uncertainty, inflationary pressures, and geopolitical volatility have pushed investors to reconsider asset allocation strategies. Hard assets such as gold and silver are increasingly viewed as portfolio stabilizers.
Silver, in particular, occupies a dual role. It functions both as a store of value and as a key industrial metal used in renewable energy systems, electric vehicles, and electronics manufacturing. This combination of defensive and growth-linked characteristics has strengthened its appeal.
Ahmed Al Qassim, Group Head of Wholesale Banking at Emirates NBD, stated that the silver initiative builds on the infrastructure established through the bank’s gold platform. By extending the same operational rigor and distribution efficiency, the bank now offers a broader multi-asset physical metals solution.
He emphasized that Emirates NBD is positioned to bridge wholesale market access with retail participation, providing structured and secure exposure to commodities.
Ammar Al Haj, Group Treasurer and Head of Global Markets, added that evolving investor behavior has driven demand for diversified real-asset solutions. He noted that silver has emerged as a compelling complement to traditional investment portfolios.
Regulated Access to Physical Ownership
Unlike informal bullion transactions, Emirates NBD’s offering operates within a regulated banking framework. Investors gain access to authenticated metal products with pricing transparency and institutional backing.
The bank’s strategy combines secure sourcing, hallmark certification, and streamlined distribution channels. This reduces counterparty risk and enhances confidence among investors who prioritize compliance and reliability.
Strategic Positioning in the Bullion Market
Dubai has long positioned itself as a global trading hub for precious metals. By introducing branded silver bars, Emirates NBD strengthens its participation in the region’s evolving bullion ecosystem.
The expansion signals a broader ambition to create a comprehensive physical metals platform that integrates gold, silver, and potentially additional commodities in the future. The bank is effectively building a structured gateway for investors seeking tangible wealth preservation tools.
With growing global emphasis on diversification, inflation hedging, and asset-backed security, Emirates NBD’s silver bar launch represents more than a product addition. It reflects a calculated shift toward multi-asset resilience within modern investment portfolios.
