UAE

In-depth reporting on the UAE’s economy, institutions, infrastructure, and national developments influencing business and society.

Dana Halabi journey resilience purpose

Dana Halabi Shows How Strength Can Turn Pain Into Power

Dana Halabi built her public identity through music and acting, yet her story does not stay confined to entertainment. Over time, she expanded her path into writing, entrepreneurship, and social…

### From Brazil to Dubai Maria Pavani did not build her business through strategy alone. Instead, she built it around a lifelong connection to coffee. Growing up in Brazil, she saw coffee as more than a drink. It played an important role in everyday life, bringing people together and creating moments of connection. As a result, when she later entered business, she focused not only on selling coffee but also on creating an experience around it. Then, in 2013, she moved to Dubai. Although the move took her far from the familiarity of home, it also opened the door to new opportunities. She started working as a barista, and through that role she learned how customers behaved, what they valued, and how the local coffee market operated. Consequently, she gained practical experience that helped her understand both the business and cultural sides of the industry. ### Turning an Idea Into a Brand Later, Maria Pavani transformed those insights into a business. In 2019, she launched Tres Marias Coffee Company with a clear goal: to create a brand that combined quality, purpose, and experience. Rather than focusing only on the product itself, she built the brand around community, storytelling, and emotional connection. Therefore, Tres Marias quickly stood out in the highly competitive specialty coffee market. In addition, the company’s identity reflects the values she brought from Brazil—warmth, connection, and shared experiences. Because of that, customers relate to the brand on a deeper level instead of seeing it as just another coffee company. ### Expanding Beyond One Product However, Maria Pavani did not rely on a single product to grow the business. Instead, she expanded Tres Marias Coffee Company across several formats. The company now offers instant coffee, coffee capsules, and home brewing products. At the same time, it has introduced plant-based options to meet changing consumer preferences. As a result, the brand appeals to a wider range of customers, from people looking for convenience to those seeking a more specialised coffee experience. Meanwhile, the company also expanded its reach through retail partnerships and online platforms. By doing so, Maria Pavani ensured that customers could access the brand in different ways and across different lifestyles.

Maria Pavani Reveals What Made Her Coffee Business a Success

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Nawal Alghafir leadership journey

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